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Marketing
Bachelor of Science in Marketing
Knowing how to present ideas and reach people with your message is the essence of marketing. Marketing is a field that has significant value across all career paths and job descriptions.
In the FOCUS marketing program you’ll learn to create marketing concepts, reach your target audiences, generate responses and organize successful marketing campaigns. Your professors will bring academic expertise and real-world marketing experience to the classroom as you learn how to market for a global audience.
Including your previously earned college credits, the Bachelor of Science in Marketing is granted upon completion of 125 credits in core curriculum, major requirements, and electives. A minimum of 30 credits and half of your upper-level credits must be earned at Northwestern.
General education and elective credit information is listed after Marketing requirements below. For complete course descriptions see the catalog.
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Marketing Requirements (51 credits)
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| Required Courses |
Credits |
| MKG4021 |
Foundations for Ethics |
3 |
| MKG4023 |
Worldview and Ethics |
3 |
| MKG4025 |
Business Ethics |
3 |
| MKG4031 |
Business Communication |
3 |
| MKG4034 |
Management |
3 |
| MKG4035 |
Managerial Finance and Accounting |
6 |
| MKG4050 |
Business Mathematics and Statistics |
3 |
| MKG4056 |
Economics |
3 |
| MKG4060 |
Principles of Marketing |
3 |
| MKG4062 |
Sales Management |
3 |
| MKG4063 |
Business Law and Contracts |
3 |
| MKG4064 |
Consumer Behavior and Research |
3 |
| MKG4065 |
Information Management |
3 |
| MKG4066 |
Managerial Marketing |
3 |
| MKG4067 |
Corporate Strategies |
3 |
| MKG4068 |
Advertising and Promotion |
3 |
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General Education Requirements (30 credits)
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| Subject Area |
Credits |
| English Composition |
4 |
| Research Writing |
2 |
| Speech |
3 |
| Humanities (2 areas) |
5 |
| Math/Science |
5 |
| Social Science (2 areas) |
8 |
| Other General Education |
3 |
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Need General Education and/or Elective credits?
There are several ways to earn additional credits. Talk to your FOCUS admissions counselor about the following options:
- College courses (e.g. Distance Education)
- Vocational or technical credits
- Prior learning exams (DSST, CLEP)
- Prior learning assessment
- Military training
If you have previously earned college credit, talk with your FOCUS admissions counselor about a free transcript evaluation.
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